Austin, TX – February 17-18, 2023 – Focus & Frame Eyewear made a bold entrance into the optical distribution space at the Texas Optometric Association (TOA) Conference in Austin. Already a successful online retailer, the company officially launched the distribution arm of its business, positioning itself as a key supplier of trendy, equitable, and high-quality eyewear for ECP (Eye Care Professional) offices.
CEO Brittney Adams aims to help optometry offices diversify their frame selections, ensuring they offer fashion-forward and inclusive options to their patients. Leveraging the company’s deep understanding of customer buying habits, on-trend styles, and pricing strategies, Focus & Frame Eyewear is uniquely equipped to bridge the gap between retail and distribution.
The TOA Conference proved to be a major success, generating wholesale orders and high-quality leads from attending optometrists, administrative staff, and optometry students. The company’s presence quickly gained momentum, creating significant buzz throughout the event.
Adams plans to continue partnering with TOA, further expanding Focus & Frame’s reach in the ECP community by providing affordable and stylish eyewear solutions worldwide.
Focus & Frame Eyewear went on to attend the TOA Summit in 2024 as well.
For more information, contact support@focusandframeeyewear.com.