New Orleans, LA – June 30 - July 2, 2023 – Focus & Frame Eyewear made an unforgettable debut at the Essence Festival of Culture presented by Coca-Cola, vending for the first time at the renowned SOKO Marketplace. Armed with a truck full of inventory and a vision for growth, Founder Brittney Adams led her team through an exciting and high-energy experience at one of the most significant cultural and business events of the year.
With nearly 500,000 attendees, including celebrities, vendors, and industry leaders, Essence Fest served as the perfect stage to prove the concept of Focus & Frame’s stylish and affordable eyewear. Over the course of the three-day event, the company shattered records, generating almost a year’s worth of revenue and selling hundreds of prescription and non-prescription glasses to customers across the U.S., Canada, and the Caribbean.
Beyond sales, vending at Essence Festival significantly boosted the company’s brand awareness, leading to a surge in online sales and social media engagement. The exposure has propelled Focus & Frame Eyewear’s momentum, setting the stage for continued expansion.
Looking ahead, Brittney Adams has big plans for 2024, aiming for a larger booth and a bigger team to accommodate the growing demand at the festival’s 30th Anniversary celebration.
For more information, contact support@focusandframeeyewear.com.